- Founded
- 2010 France
- Website
- hoka.com
- In the database
- 105 articles 3 seasons, 2025–2026 · 168 page views
- under $500 12.4%
- $500–$1,000 24.8%
- $1,000–$2,000 38.1%
- $2,000–$5,000 22.9%
- over $5,000 1.9%
Share of priced articles per band, one median price per article. Bands are the same USD edges across brands; hover a band for its count.
- Bags $1,890· 470
- Jewelry $1,200· 120
- Clothing $1,090· 860
- Footwear $890· 300
- Accessories $495· 350
Median per category across 2,100 priced articles, one price per article. Retail and MSRP only: sale and reseller listings are left out and the top and bottom 1% trimmed.
- $1,125+13.6%
- $1,960+16.0%
- $525+16.7%
- $895+5.3%
Median retail price by the quarter it was observed, per category. Hover or touch a line for the value in each quarter. Quarters with fewer than 10 priced articles are skipped. The axis is not zero-based, so read the printed change, not the slope.
- $1,230+17.1%
- $2,110+20.6%
- $560+19.1%
Median price at which articles FIRST appeared at the official source, by the quarter they were first seen: what that quarter's new arrivals cost, as opposed to the observed index above, which re-counts the whole catalogue. Quarters with fewer than 10 new articles are skipped.
| Category | Articles | Up | Down | Median change |
|---|---|---|---|---|
| Bags | 64 | 41 | 3 | +4.2% |
| Clothing | 48 | 19 | 6 | +1.8% |
| Accessories | 22 | 15 | 0 | +6.5% |
| Footwear | 17 | 8 | 1 | +2.0% |
The same article at the official source: its first observation against its last, at least 90 days apart. Categories with fewer than 5 such articles are not listed.
| Currency | Clothing | Bags | Accessories | Footwear |
|---|---|---|---|---|
| USD | +1.8%· 48 | +4.2%· 64 | +6.5%· 22 | +2.0%· 17 |
| EUR | – | +3.1%· 51 | – | – |
The same like-for-like measure across every currency the brand prices in, so a regional move shows: a house can raise yen prices while cutting euro ones. Cells are the median change and the article count.
| Category | Seen on sale | Share of priced | Median markdown | Half price or less |
|---|---|---|---|---|
| Clothing | 310 | 36.0% | −27.5% | 28 |
| Bags | 96 | 20.4% | −21.0% | 3 |
| Footwear | 70 | 23.3% | −25.4% | 6 |
| Accessories | 64 | 18.3% | −18.9% | 2 |
Articles ever seen at a sale price against their own retail median: how many, the median markdown, and how many reached half price or less. Sale prices are left out of every other block; this is where they answer their own question.
- Clothing 98040.0%
- Bags 52021.2%
- Accessories 41016.7%
- Footwear 34013.9%
- Jewelry 1204.9%
- Beauty 803.3%
- Black 30.4%
- White 17.0%
- Brown 12.9%
- Blue 10.7%
- Grey 9.8%
- Beige 8.0%
- Red 6.3%
- Pink 4.9%
Every colour tagged on an article counts once; an article in two colours appears in both.
- Women 1,35058.7%
- Men 89038.7%
- Unisex 2109.1%
- Italy 1,08067.5%
- France 26016.3%
- Spain 1207.5%
- Portugal 905.6%
- Japan 503.1%
- Cotton 62029.5%
- Calfskin 38018.1%
- Lambskin 24011.4%
- Polyester 21010.0%
- Wool 1607.6%
- Silk 904.3%
The material of each article's main part, from its composition. Blends count under their first main material.
- Italy 68.3%-1.4%
- France 18.3%-4.9%
- Portugal 13.4%+16.3%
Share of each release year's articles made in the brand's five largest countries of origin. Hover or touch for the shares in a year. Years with fewer than 20 articles with a known origin are skipped.
- Women $1,250· 1,200
- Men $1,150· 700
- Unisex $690· 200
Median price of the articles with a known gender, one price per article.
- Adidas 64
- Crocs 32
- Puma 12
Houses that share the label with this one, by article count.
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