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Hugo
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Hugo

HUGO is the trend-forward, youth-focused brand of the Hugo Boss fashion group, offering edgy designs that challenge traditional sartorial norms. The label is characterized by its bold branding, contemporary tailoring, and a focus on self-expression and urban style. It targets a younger demographic with more casual and street-style inspired collections.

Founded 1993
City Metzingen
Country Germany
Articles 495
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Seasons in the database 2025–2026
0501001502025: 5 (FW 5)252026: 134 (SS 65 · FW 69)26134
Articles by release year
Record
Founded
1993 Metzingen, Germany
Website
hugo.com
In the database
495 articles 3 seasons, 2025–2026 · 168 page views

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